Purpose for Organizations - Jon Duschinsky

Purpose is where Capitalism meets Sustainability

Unlock the Power of Purpose in Your Organization

Purpose Drives Growth

Data proves that Purpose-driven companies grow twice as fast as their competitors, are 30% more innovative and have 40% higher levels of workforce retention.

And yet, 76% of companies who invest in developing their Purpose only use if for advertising and marketing and don’t reap any of those benefits.

Our Purpose Paradigm framework, which combines coaching, consulting, storytelling and activation, enables organizations of any size to bring Purpose to life not just as a marketing campaign but as a culture and a set of business practices.

Purpose is more than an advertising or marketing campaign.

It represents a fundamental shift in the core priorities of a business.

Renowned thought leader Max Lenderman has described Purpose as the “next digital”, to illustrate how, akin to the digital revolution, Purpose transforms every aspect of an organization.

The business case for Purpose-driven business has never been clearer. Companies that stand for more than just the products they make or the services they deliver make more money, create more positive impact in the world and are better places to work.

According to research published recently by the design firm Barkley:
– employees are 4 times more likely to stay at a purpose-driven company and ten times more likely to recommend it
– 41% of US consumers have chosen to shop or purchase from a brand or company because of its social or environmental credentials in the last 30 days
– 680 investors with over $130 trillion in assets are now requiring the companies they invest in to disclose their impact on climate and water

Schedule your Purpose Paradigm Audit

The Purpose Paradigm Audit allows us to carefully examine every aspect of your organization influenced by Purpose (which means most of it!) through the lens of the Purpose Paradigm framework:

The Purpose itself: is it clearly articulated and does it truly capture what you stand for?
Purpose governance: how representative is it and how much agency does it have?
Manifesto: how is the Purpose translating into communication, both internally and externally?
Actions: what are you doing to live and activate your Purpose?
Storytelling: how well are you telling the story of these actions and their impact?
Design: how are you designing your brand experience to reflect your Purpose?
Culture: have you created spaces for every person on your team to uncover their Purpose and discover their unique connection to your organizational Purpose?
Sustainability: how well are you monitoring, measuring and tracking the social and environmental impact generated by your Purpose?
Innovation: how well are you leveraging your Purpose to unleash innovation and creativity in your organization?
Equity: how welcoming and inclusive is your movement for impact?

During the Audit, we don’t just observe; we ask questions, listen, analyze and provide a ranking for each area, helping you understand where you need to prioritize your efforts.

The results of your Audit are accompanied by a series of recommendations and priority focus areas – a tailored action plan that lays out how to accelerate your journey towards a Purpose-driven future.

If you are ready for Purpose Progress then click here to speak to us about scheduling a Purpose Paradigm Audit for your organization.

Anyone who sees Jon in action recognizes his energy and vision; what they don’t always see is the rigor and the intellect behind the performance. Jon has a great empathy for the people and causes that he touches. Above all else, he makes connections –thinking laterally – broadly – drawing on his experience on the global stage and applying it for all our benefit.

Senior Partner, Global Consultancy

Jon inspires you to think bigger. He brings to bear his international experience and global vision to hold up a mirror to your organization and challenge you to take ownership of the change you want to be in the world. With passion, dedication and authenticity, he then commits to ensure you achieve it.

Vice-President, National Healthcare Provider

As a mentor, Jon helped provide clarity as the business was pivoting and changing its direction. Through challenging, emotional and stressful times, he helped me focus on what really mattered in the conversation. Jon is a committed professional that listens, understands and makes a difference. He has truly changed my perspective and helped take my leadership to the next level

Executive Director, Global Consultancy

Jon, we want to personally thank you for your contribution to a successful meeting. Working with you has been such a pleasure. Planning our session was simple and headache-free, and your delivery on-site absolutely hit the mark. Your presentation style is rehearsed, polished, dynamic, engaging, thought-provoking and envelope-pushing

Vice-President, US Membership Organization

Jon’s techniques and mentorship style have opened up new avenues for me to channel my energy where it belongs. My energy was fading until we discussed some changes that dramatically improved productivity and made me more present at work

Founder, Startup Incubator

Working with Jon was a unique experience for us. It was a journey that helped us articulate our global positioning and value proposition and which provided us, the founders, a new perspective on the opportunities to create much greater impact for our customers. Jon helped us bridge between the international demand for our solutions and the clients with whom we work. Together we created a value proposition that we are using successfully to attract different stakeholders, from global corporates to high net worth individuals as impact investors. We will definitely continue working with Jon on our future endeavours

Founder & CEO, Global Impact Organization

This work is transformational. I’ve had great mentors before, but this is next level, this is for folks ready to make a grand leap into discovering and activating purpose. I feel incredibly fortunate and know that this work will last me a lifetime

People & Talent Manager, International Design Agency

It’s not just the power of the questions, it’s the ability to be able to call bulls**t on the answers. There’s nothing that I could throw at Jon that would phase him – the business acumen, knowledge of metrics and markets means that this program brings huge value to C-suite leaders

Vice-President, Global Hospitality Group

The way you have laid out our strategy for the next three years was so dynamic! You made it feel so achievable and so inspiring. This is a strategic plan that will definitely not sit on a shelf – thank you!”

Board Member, National Non-Profit Organization